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THE STORY OF NUI
BE A PART OF SOMETHING PURE
natural ● vegan ● gluten free
We are NUI.
We have a conscience that we listen to.
We have taste we trust.
We want luxury.
We want sustainability.
We want to make two worlds into one.
We don't hope it's possible.
We have already proven it.
Natural cosmetics, you?!" - When I started out in the beauty industry as a product and brand manager, I often got astonished reactions: "You don't look like that." That was true, I didn't look like that. To style myself the way I felt comfortable, I sometimes used synthetic make-up myself. A contradiction I was aware of. But what was the alternative? I wanted vegan, natural cosmetics and I found: Pale colours, crumbly creams, musty fragrances - hand on heart: many sustainable products were well-intentioned but not exactly sexy.
A bright red lipstick, without carmine? Impossible. Sustainable and stylish - that was not possible. Beauty boutique OR organic reform house.
Nothing in between for a long time. So it was to be a few more years before I would switch to a vegan yet bright red lipstick. Because: I first had to develop it myself. NUI was born. Since then we see it as our mission to give the beauty industry new impulses. With the vision to free natural cosmetics from the dust of yesterday. And to set clear accents for a conscious and sustainable future in which we feel and look better than ever before.
Story of NUI
We love to wear the colours of this world on our lips, on our skin. A bright red lipstick can turn a dull evening into a wild night. The right make-up emphasizes how we feel. And who we want to be.
This is why we develop exclusive, sustainable beauty products. For strong personalities with a desire for a touch of luxury. We believe in the positive power of cosmetics. The fact that everyone should be able to look as great as he or she feels.
And that it is possible without hurting anyone.
Not for nothing NUI means "great" in the Maori language. A people whose close relationship to nature we have taken as our model.
High-performance natural cosmetics that meet our need for aesthetics 100% while remaining clean, vegan and sustainable.
We develop iridescent, strong, modern colors that stay in your head. Precious textures that gently nestle against your skin. Products that make you feel good. That you like to look at. That you like to smell. Which you like to apply.We want Conscious-Beauty that is fun and fits your lifestyle. So you don't have to constantly ask yourself whether you leave your favourite lipstick or your conscience at home today. We don't want to have to choose between ecological awareness and the joy of feminine elegance.
Together with you, we want to make a better one out of two worlds. Until nobody can remember that it was ever any different.
We prefer to create
We believe: If we do not give up anything, you will not miss anything. For us this means: no compromises between quality and sustainability.
Every one of our premium products therefore goes through an intensive development phase, in which we fiddle about and test until we can proudly say, as experienced beauty nerds, that we have a proud heart: I would like to have that in the bathroom myself.
NUI uses only natural, vegan ingredients and is gluten-free.
LET IT CLEAN.
✔ No artificial colourings
✔ No synthetic fragrances
✔ No silicones
✔ No parabens
✔ No phthalates
✔ No carmine.
ECOLOGICAL & INNOVATIVE PACKAGING
NUI Cosmetics doesn't just have what it says on the label. It's also around it. Right from the start, we wanted packaging that breathes our philosophy down to the smallest detail: clever and innovative packaging. Simple, elegant and 100% natural. Our products already come predominantly in recycled glass containers or paper boxes - with a short-haul ticket.
Because we have them produced directly in Berlin. Free of mineral oils and solvents. Taken together by water-based glue and ingenuity. Toxic coated make-up pallets are out of the question for us. Each of our packaging is a sophisticated triad of beauty, sustainability and functionality. Time and again we ponder how we can save on materials without compromising on elegant design. In doing so, we push the one or other mini revolution along the way. Or where have you ever seen pallets that you can open with just one hand? We have already taken great strides in our young history. And we will not let up. Until every package can be disposed of in such a way that nature does not notice.
Company & Team
At NUI we not only pay attention to natural ingredients in our products, our corporate culture is also growing organically. It is based on the strong personalities, values and principles of each individual employee. Sustainability, responsibility and respect are non-negotiable parameters with which we fight for our common vision of a new era in natural cosmetics.
Wherever we see potential for improvement, we attack directly. Be it simple things like glass water bottles, the use of green electricity or CO2 neutral logistics.
Or the expansion and refinement of our product range.
Our small, diverse team works in close relationship with our customers, who accompany and trust us on this path. And can thus help shape NUI precisely according to their needs. So that each and every one of them ends up with a favourite product in their hands that fulfils every wish.